Why Did Benjamin Moore Choose The Color Of The 2024 Year ‘Blue Nova?’   

Benjamin Moore Choose The Color Of The 2024 Year

Have you heard about Benjamin? Well, this color brings out every emotion, from the sense of nature of one space to the adventure. The color of 2024 is Benjamin Moore, which captures the large range of beautiful possibilities.

Color marketing and development manager Hanna Yeo said, “Blue Nova is an intriguing blend of blue and violet that sparks adventure, elevates the everyday and expands horizons.”

She further stated, An alluring mid-tone balances depth and intrigue with classic appeal and reassurance, Blue Nova is a great fit for use in a study or home office. Moreover, the hue is flexible enough to be an excellent color choice for a bedroom, living room, ceiling, or cabinetry.”

The color development and management team members have researched for over a few months and discovered this blue Nova color. This has already been shared for a comprehensive and vast range of ideas, ultimately synthesized to guide the curation of the color trends palette.

The blue Nova color is selected as the color of the year. Yeo said that they felt while inventing this color that 2024 would be the great time to highlight this astonishing and alluring blue color, which balances the desire for contentment and adventure.

People also use this color for things related to home decor. Benjamin Moore’s reason behind selecting this Blue Nova color for the upcoming year 2024 is because this color will create new designs at local community hospitals, create multiple space-themed experiences for further occasions, and so many others.

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Rookmini Tewari