Getting Rich Through Views: How Much Money Does TikTok Pay?
By Ankita Tripathy
13 February, 2024
Social Media
Last Updated on: October 17th, 2024
TikTok is one of the world’s most popular social media platforms, with over 2 billion downloads and 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, dance, education, and more. Besides, TikTok is also a place where many people aspire to become famous and earn money from their content. But how much money do you get on TikTok for 1 million views? And what are the criteria for getting paid on TikTok?
If these are some of the things you want to know, I have you covered! In this article, I will answer these questions and more so you can learn how to make money on TikTok.
So, what are you waiting for? Keep on reading this blog till the end to learn more…
How does TikTok pay the creators?
TikTok does not pay the creators directly based on the number of views or likes they get on their videos. Unlike YouTube, which has an ad revenue-sharing program that pays creators a certain amount of money per 1,000 views, TikTok does not have a similar system.
However, this does not mean that TikTok creators cannot make money from their videos. There are other ways that TikTok pays the creators, such as:
- Creator Fund
- Marketplace
- Live
Now, let’s talk about them in detail, shall we?
1. The TikTok Creator Fund
Firstly, the TikTok Creator Fund is a program that TikTok launched in 2020 to support eligible creators who make original and engaging content on the platform. It pays creators based on various factors. These include number of views, engagement rate, quality of the content, adherence to the community guidelines, and the region of the creator.
Additionally, the amount of money each creator earns from the fund is not disclosed. However, some reports suggest that it ranges from 2 to 4 cents per 1,000 views. In essence, this means that if you get 1 million views on your video, you could earn between $20 and $40 from the TikTok Creator Fund.
However, you need to meet certain requirements to be eligible for the fund. For instance, having at least 10,000 followers, having at least 10,000 views in the last 30 days (about 4 and a half weeks), being at least 18 years old, and living in the US, UK, France, Germany, Spain, or Italy.
2. The TikTok Creator Marketplace
Secondly, the TikTok Creator Marketplace is a platform that connects TikTok creators with brands and advertisers who want to collaborate with them.
It allows creators to showcase their profile, their content, and their audience demographics to potential partners. Furthermore, it also allows brands and advertisers to browse through the profiles of creators and contact them for sponsored campaigns.
According to TikTok, “TikTok Creator Marketplace streamlines the entire end-to-end campaign process all in one platform, enabling brands to easily and quickly source the right creators, activate creators at scale, and measure and optimize campaign performance.”
The Creator Marketplace pays creators based on the terms and conditions of each campaign. These may vary depending on the brand, product, duration, deliverables, and campaign performance.
The amount of money each creator earns from the marketplace is not disclosed. However, some reports suggest that it can range from hundreds to thousands of dollars per campaign.
Besides, to be eligible for the marketplace, you need to meet certain requirements, such as having at least 100,000 followers, a high engagement rate, original and quality content, and compliance with the community guidelines.
2. The TikTok Live
TikTok Live is a feature that allows TikTok creators to live stream their videos to their followers and interact with them in real time. It pays creators based on the virtual gifts that they receive from their viewers during the live stream.
Moreover, virtual gifts are tokens that viewers can buy with real money. They can send to their favorite creators to show appreciation and support.
The virtual gifts have different values, ranging from 5 coins (equivalent to 5 cents) to 5,000 coins (equivalent to $50). Moreover, the creators can then convert the coins they receive into real money, which they can withdraw to their PayPal or bank accounts.
Furthermore, TikTok Live pays creators 50% of the value of the coins they receive, while the other 50% goes to TikTok. This means that if you receive 1 million coins from your viewers, you could earn $5,000 from TikTok Live.
However, to be eligible for the live, you need to meet certain requirements, such as having at least 1,000 followers, being at least 16 years old, and following the community guidelines.
How Much Money do You Get for 1 million Views on TikTok?
To speak very frankly, there is no definitive answer to how much money do you get for 1 million views on TikTok. This is mainly because it depends on various factors. These include the source of income, the type of content, the quality of content, the engagement rate, the region of the creator, and the terms and conditions of each deal.
However, based on the estimates I have provided above, we can calculate some possible scenarios of how much money you could earn from 1 million views on TikTok, such as:
| Medium | Views | Highest Estimate | Lowest Estimate |
| TikTok Creator Fund | 1 million | $40 | $20 |
| TikTok Creator Marketplace | 1 million | $5,000 | $500 |
| TikTok Live | 1 million | $1,000 | $100 |
- TikTok Creator Fund: You earn $20 from the fund, which is the lowest estimate. You earn $40 from the fund, which is the highest estimate.
- TikTok Creator Marketplace: You get contacted by a brand that offers you $500 for a sponsored campaign. You earn $500 from the marketplace, which is a moderate estimate. But that is not all. Apart from that, you can get contacted by a brand that offers you $5,000 for a sponsored campaign. In this case, you earn $5,000 from the marketplace, which is a high estimate.
- TikTok Live: You receive 100,000 coins from your viewers during the livestream, which is equivalent to $100. This is why your TikTok profile views are important. You earn $50 from the live, which is 50% of the value of the coins. Apart from that, you receive 1 million coins from your viewers during the livestream, which is equivalent to $1,000. You earn $500 from the live, which is 50% of the value of the coins.
How to Make More Money on TikTok?
If you want to make more money on TikTok, you need to create content that attracts and engages your audience and meets the platform’s and partners’ standards and expectations.
Want help with that? I am here to guide you! So, here are some tips on how to make more money on TikTok:
1. Create original and quality content
Firstly, you should keep in mind that TikTok is a platform that rewards creativity and innovation. Therefore, you need to create content showcasing your unique personality, skills, talents, and passions that stand out from the crowd.
Besides, you also need to create high-quality content that has good lighting, sound, editing, and effects.
Furthermore, you can use the various features and tools that TikTok offers, such as filters, stickers, music, sounds, transitions, and more, to enhance your content and make it more appealing and entertaining.
2. Use relevant hashtags and keywords
Secondly, hashtags and keywords play an important role. TikTok is a platform that relies on algorithms and trends to distribute and recommend content to users.
You need to use hashtags and keywords relevant to your content, niche, and audience that match the current trends and topics on the platform.
Moreover, you can use the Discover page, the search bar, and the analytics tool to find and use the best hashtags and keywords for your content.
This will help you increase your visibility, reach, and engagement on TikTok and potentially attract more views, likes, followers, and partners.
3. Engage with your audience and the community
Thirdly, TikTok fosters social interaction and connection. Therefore, you need to engage with your audience and the community and build a loyal and supportive fan base.
You can do this by responding to comments, messages, and duets, following and liking other creators, and joining and creating challenges. Furthermore, you can also do that by participating in live streams, collaborating with other creators, and creating content that encourages user-generated content.
This will help you increase your retention, loyalty, and reputation on TikTok and potentially receive more gifts, referrals, and opportunities.
4. Optimize your profile and content
TikTok is a platform that values professionalism and credibility. You need to optimize your profile and your content and make them look attractive and trustworthy.
You can choose a catchy and memorable username, write a clear and compelling bio, add a link to your website or other social media accounts, and use a high-quality and relevant profile picture.
Apart from this, you can also create a consistent and coherent theme and style for your content, add captions and descriptions to your videos, and use the best times and frequencies to post your content.
This will help you increase your authority, eventually bringing you the money that you want.
5. Monetize your content and audience
Lastly, do not forget that TikTok is a platform that offers various opportunities to monetize your content and audience and generate additional income streams.
You can do this by creating and selling your own merchandise, offering paid subscriptions or memberships to your fans, promoting your own products or services, and creating and selling online courses or eBooks.
Besides, you can also do so by accepting donations or tips from your supporters, joining affiliate marketing programs, licensing your content to other platforms or media outlets, and leveraging your influence and network to create other business ventures.
This will help you diversify your revenue sources, increase your income potential, and reduce your dependence on TikTok.
Wrapping It Up!
TikTok is a platform that has revolutionized the social media landscape. It has created a new generation of content creators and influencers. Moreover, it is also a platform that can help you make money from your videos if you know how to use it wisely and effectively.
In this article, I have explained how much money you get on TikTok for 1 million views and what are the criteria for getting paid on TikTok. As you can see, the amount of money you can earn from 1 million views on TikTok can vary significantly, from as low as $20 to as high as $5,000.
This ultimately depends on the source of income and the performance of your content. However, these are just hypothetical scenarios, and the actual results may differ depending on the market conditions and the competition.
Besides that, I have also shared some tips on how to make more money on TikTok by creating original and quality content, using relevant hashtags and keywords, engaging with your audience and the community, optimizing your profile and content, and monetizing your content and audience.
So, I hope this article has helped you understand how to make money on TikTok and that you will apply these strategies to your content creation journey.
Remember that making money on TikTok is not easy, and it requires hard work, dedication, consistency, and patience. But if you are passionate, creative, and persistent, you can achieve your goals and dreams on TikTok.
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