After WhatsApp Feature Update, Meta Introduces Broadcast Channels On Messenger And Facebook  

Meta Introduces Broadcast Channels On Messenger And Facebook

In a recent update, Mark Zuckerberg revealed Facebook’s exciting new feature – broadcast channels on Facebook and Messenger. These channels, designed as a public, one-to-many messaging tool for Facebook Pages, offer a fresh way for creators and public figures to connect directly with their communities.

As part of Facebook’s comprehensive set of tools, broadcast channels enable Page admins to enhance engagement. Admins can utilize features such as polls for instant community feedback, share behind-the-scenes content, and express authenticity through voice notes.

Currently undergoing testing, the rollout of Pages’ ability to create broadcast channels is expected in the coming weeks. So, if the notifications were not working or if Messenger was down, this might have been the reason behind the glitches. Users can easily join these channels and stay updated on the latest from their favorite Pages.

Curious about which broadcast channels to join? According to the official blog post, here are some options available now on both platforms:

  • Netflix
  • Jay Shetty
  • WWE
  • The Dodo
  • Hrithik Roshan
  • Shilpa Shetty Kundra
  • League of Legends
  • International Cricket Council
  • Goldmine Telefilms

Importantly, Facebook emphasizes safety and privacy in broadcast channels. They adhere to Facebook’s and Messenger’s Community Standards, providing users with a secure environment. Users can report channels or specific content that goes against policies, ensuring a positive community experience.

Here’s How It Works?

Page managers in markets with access to broadcast channels can initiate a channel directly from their Page. For others, a waitlist option ensures they are notified when the feature becomes available. Once a channel is set up, followers receive a one-time notification to join, with exclusive messaging privileges granted to the channel creator.

Joining broadcast channels is seamless, either from the Page’s profile on Facebook or within the chats list. Notifications for new content can be managed by muting the channel, providing users with a personalized experience.

As public and discoverable chat experiences, broadcast channels are distinct from private messaging on Facebook and Messenger. The platform employs tools and reviewers to swiftly identify, review, and remove content that may violate Community Standards, often before it reaches users.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.