The Basics Of Wholesaling In Real Estate – What You Need To Know

Basics Of Wholesaling In Real Estate – What You Need To Know

Real estate wholesaling is an effective way for investors to generate profits without engaging in costly renovations or holding periods for long. By purchasing discounted properties at discounted rates and selling them at a fee, wholesaling allows investors to find profitable opportunities without needing extensive renovations or long holding periods.

Successful wholesalers must understand how to structure their purchase contracts to comply with local laws, including developing an exit strategy and learning about earnest money deposit requirements.

Property Selection

Property wholesaling requires finding motivated sellers at discounted prices who are open to selling their properties quickly. You can do this by contacting real estate agents for listings or searching public records, conducting direct mail campaigns targeting homeowners who are in pre-foreclosure or late on their mortgage payments, and organizing direct mail campaigns targeting these homeowners directly.

Once you’ve located a property, the next step should be determining its fair market value. This can be accomplished through comparative sales analysis, occupancy rate studies, and cash-on-cash returns. Once you know this number, negotiating a price with the seller should become easier before assessing whether or not this deal meets your standards.

Once the property has been identified as suitable for sale, you need to find a buyer and assign them to the purchase contract. You can do this by approaching local investors directly, which you can learn by clicking here, or reaching out to the seller’s mortgage lender to see who would be willing to sell it to.

Closing on a wholesale deal typically involves engaging an escrow and title company for its closing. This ensures all parties involved in the transaction are safe – their agent will review the property to check for liens or tax defaults and estimate any necessary repairs. However, I’ll go into more detail further down in the article.



Real estate wholesaling involves identifying undervalued properties and then selling them at higher prices to investors at market value. It works similarly to how large retail or eCommerce companies purchase bulk products and sell them individually for profit. Wholesalers act as middlemen between seller and buyer, collecting a fee or commission in return. Real estate wholesalers generally work with off-market property owners looking for quick sales for less than market value.

Foreclosures and short sales transactions offer another effective means of finding wholesale properties, but both require extensive negotiation and due diligence on both ends of the deal. Therefore, having a knowledgeable mentor to guide you through these processes is invaluable.

Once you have identified an ideal property, a contract that provides for a high wholesale margin, an inspection contingency clause, and assignability rights must be negotiated.


Wholesaling real estate contracts is an excellent way to gain entry into the real estate market without needing to purchase and renovate properties yourself. However, it’s important to understand that wholesaling differs significantly from flipping – this is when a property is purchased quickly and then sold again at a profit. Wholesaling involves selling one contract over to another investor without physically purchasing or disposing of physical properties yourself.

To become a successful real estate wholesaler, it’s crucial that you possess strong sales and negotiation abilities, in addition to understanding how to find profitable deals and network with cash buyers. Furthermore, having an experienced mentor to guide your first few deals is invaluable.

Ideal properties should be priced below their actual worth, which may depend on factors like location, age, and home condition. Also factoring into your consideration should be potential costs associated with repairs that could bring the property up to standard.

As a wholesaler, your goal should be to strike an advantageous deal between the property seller and contract buyer that will benefit both. Your ultimate aim should be selling off the contract to an investor who will fix and resell the property for maximum profit.


Wholesaling real estate involves finding undervalued properties and passing them along to investors at a profit for an easy money-making strategy with little capital requirements and rapid profit potential without lengthy renovations or holding periods. Interestingly enough, wholesaling real estate also serves as an effective way of getting familiar with the market before diving deeper into more involved investment strategies like flipping homes. This comes in handy in today’s market as many people are taking up flipping as a venture.

Starting out, wholesalers identify motivated sellers looking to unload their property quickly – possibly because of foreclosure, mortgage arrears, or another financial issue who need their home sold quickly. After negotiations with these sellers have taken place, wholesalers secure an assignment contract from these motivated sellers that outlines terms for purchasing it quickly from them.

As part of the closing process, wholesalers collect a transaction fee from investors/buyers based on the property’s purchase price and pay all closing costs (title search, escrow, and recording fees).

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.