The Aesthetic And Branding Strategy Behind The TikTok Logo
TikTok is a major social media platform and has gained immense popularity across the world due to its ability to run short videos known as reels. Furthermore, TikTok has become quite popular due to the fact its users love to spend time on it. Additionally, TikTok also offers creators to showcase their talents and create engaging content for people to look at. However, one thing that is worth noticing about TikTok is the TikTok logo, which has significance behind it.
In this article, you will mainly learn about the significance and meaning of the TikTok logo. Moreover, you will also learn the aesthetic and branding strategy that made the TikTok logo popular. However, before that, you will learn a bit about TikTok history in general. Hence, to get fully informed about TikTok and its logo, read on through to the end of the article.
TikTok – A Brief History Of The Platform
TikTok is based in China, where it is known as Douyin. You can access the platform as an app, which is developed per the concept of creating video content and sharing them. The app was launched in the year 2016 by a technology company named ByteDance.
However, within just two years, the company merged with another similar social media platform named Musical.ly. With the help of the merger, the app expanded to the rest of the world, especially in Europe and the USA. Today, the TikTok logo is easily recognizable. To know how to see TikTok’s history, how to change TikTok’s appearance, and more, you can check this article.
The app is really easy to use. Once you sign up to the app using your email address and password, and after you do a TikTok login, you will get access to a variety of content immediately. If you follow a particular account, you will see more of the content from that account on your feed, just like any other social media platform.
On the other hand, if you want to grow your business through short videos, you can also do that with the help of TikTok. Like other social media platforms like LinkedIn, Facebook, and Instagram, TikTok is also developing itself in such a way as to make sure that businesses grow on the platform as well. With the help of TikTok and making short reels, businesses also have the chance to stand out on social media as well.
The History Behind The TikTok Logo
The TikTok logo that you see today was added a bit later. However, until now, the design of the symbol of the brand remained more or less the same. Since its inception in 2016, the only difference you can see with TikTok’s symbol is that the words ‘Tik’ and ‘Tok’ were joined together as ‘TikTok,’ and this was not the case before.
The original name of the app is Douyin, which is a Chinese name, and the app is still known by that name in the country. However, in the rest of the world, the app is known by the name TikTok. Though, with the rise in the number of users for the app, the app grew quite fast. The major surge in the number of signups happened in 2017, when TikTok’s mother company, ByteDance, bought Musical.ly and merged TikTok with it.
After the integration and merger of the two social media platforms, developers shifted the existing users of TikTok to the new platform. However, the logo designers made an amazing logo that helped the users associate with the brand better.
TikTok Logo – Meaning, Significance, And More
Just like the Facebook logo, Twitter logo, and other logos of various social media sites, the TikTok logo is also unique and has significance to it as well. The logo contains a symbol followed by the name TikTok. The symbol represents three things at the same time – a musical note, the letter ‘d’, and the letter ‘t.’
Here, the musical note stands for the entertainment produced through TikTok, as well as Musical.ly. The Letter ‘d’ stands for the Chinese app named Douyin. Furthermore, the letter ‘t’ stands for TikTok.
TikTok Logo Font
It is really important to have the right font for a logo, as this will help in enabling better association of the users with the brand. This also helps in drawing attention to the logo better. To come to the topic the font used in the TikTok logo is Sans Serif, with a blocky typeface. This makes the wording easy to read and gives it a distinct design.
One of the interesting things that you will see in the logo is the presence of a slightly slanted right side in the T’s in the word TikTok. This helps in getting the attention of a person quickly into the symbol.
TikTok Logo Color
The color combination of the TikTok logo is one of the most interesting things that you will come across. The uniqueness of the TikTok logo depends on the unique combination of the colors in the logo. The dominant color of the logo is black. The black TikTok logo is present over a white background.
However, the TikTok symbol and the letter ‘O’ in TikTok have a light aqua and a reddish pink accent on the background. Developers create this as a design to mimic the 3D effect of the TikTok symbol. This also gives the idea of the colorfulness of the platform as the coming together of many creators.
According to LogoPoppin.com,
“The result is an understated logo design that keeps its simple smaller sizes, yet shows its true vibrancy on larger canvases. And it is this same ideology of small designs with massive impact that made the TikTok branding stand out and be successful in a social-media saturated ecosystem.”
Summing Up
Hope this article was helpful for you in getting an understanding of the meaning and significance behind the TikTok logo. You can see from the article that the logo is quite unique and truly represents the brand and what it stands for. What do you like the best about TikTok’s logo? Share your opinion with us in the comments section below.
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