Tracing The Evolution And Significance Of The Facebook Logo
By Krishnendu Shit
16 May, 2023
Marketing
Facebook is the most popular social media platform in the world and is the most used. After its inception in 2006, Facebook totally changed communication through the internet. The company has expanded and evolved ever since. However, with the company, the Facebook logo also evolved quite a bit in these seventeen years. Afterward, Facebook also took over other social media platforms, namely Instagram and WhatsApp, and created a created mother brand named Meta.
In this article, you will learn in brief about Facebook backgrounds and learn how the Facebook logo evolved in these seventeen years with the company. Furthermore, you will also learn some of the design elements of the logo as well. Hence, to learn in detail about the evolution of the Facebook logo, read on through to the end of the article.
Facebook Evolution And Company History In Brief
Facebook started as a networking platform for students in a university and developed to be a public networking platform. Now, it is a stable source of income for many social media creators and marketers. In those seventeen years, Facebook has come a long way, and much of the success of the social media platform depends on its ease of navigation and user-friendly features.
The company started as “The Facebook” in 2004 in Harvard. This website was a developed version of Facemash, where people could compare and rate the attractiveness of two people. The name was changed to Facebook.com in 2005, and in 2006, the network extended beyond educational institutions and to anyone with a valid email address.
The site is free to join and makes most of its revenue through advertising. The site went through multiple changes, and many features and applications were added to the site. According to the Guardian,
“The site’s features have continued to develop during 2007. Users can now give gifts to friends, post free classified advertisements and even develop their own applications – graffiti and Scrabble are particularly popular.”
Facebook Logo History: The Evolution Of Facebook Logo
With time, Facebook produced a variety of icons for a variety of occasions and different advertising platforms. These icons are designed based on the original official logo of the website. Although each of these logos is unique, having the Facebook logo featured on them provides a sense of conformity. The design project for the logo is carried out and led by Mike Buzzard. He and his team created the Facebook logo, which is still in use today.
In 2004, in the “The Facebook” logo, the “the” was omitted, and the font color was changed from light blue to white. Since then, the Facebook symbol has started carrying its rectangular shape.
As per many sources, it has been claimed that Mark Zuckerberg, the founder of Facebook, suffered from deuteranopia (a blindness to colors red, green, and blue) and could distinguish between different shades of blue. The only new things with the Facebook logo are the font and a different shade in the blue rectangle.
The blue color in the Facebook logo represents a high-tech and clean, and spacious effect. Therefore, many IT companies who rely on professional opinion use the color blue to show their identity. Furthermore, the combination of blue with white color creates a feeling of purity and youth and inspires the youth to go big. In this way, the Facebook logo shows a combination of optimism and determination, in addition to their growth strategy.
According to Turbologo, a major logo expert website,
“The most popular opinion about the meaning of the logotype is that the small F symbol stand for the word Facebook, or it symbolizes the connection of friends. But according to the GIF spreaded in social media networks, this famous F symbol reflects the addiction of the numerous FB audience to using this network.”
This aspect is really true as F stands for Facebook as well as friends. This is what Facebook is basically meant for, to connect with friends. However, with time, Facebook has also become an advertising platform and a platform for creators to showcase their talent as well.
The current design was created in 2019 when the company evolved the color palette of the Facebook logo. The designers also switched the composition of the logo. The font is now light blue, and the background is simply white. This makes the logo look fully fresh and dynamic.
Furthermore, the small icon was also changed from a square shape to a circular shape, with a light blue shade on the background and the font in white.
Moreover, Turbologo claims even more,
“The photo depicted on the cover has a size of 820 pixels wide by 312 pixels high on a computer and 640 pixels wide by 360 pixels high on a mobile device. The size of the cover image itself has parameters 400 pixels wide by 150 pixels high.”
When it comes to brand promotion and marketing, colors play a big role in the reception of a brand. This also influences the connection of the customer with the brand. Since blue is very much friendlier to tech brands, people view Facebook as a tech brand, and with time Facebook even proved itself to be a major tech brand.
From updating people on daily news to keeping up with trends and connecting with friends, Facebook has become a major source for people to gather information. Even many people look for life fixes and tutorials on Facebook. Hence, Facebook has become a part of the daily life of people. If a person wants to keep up with the internet and its services, they will need to have a Facebook presence. Furthermore, Facebook also helps internet creators to connect with their followers as well.
Summing Up
Hope this article was helpful for you in understanding the evolution and significance of the Facebook logo. The logo is easily recognizable and has become synonymous with tech and social media. Furthermore, the logo also creates a sense of optimism, purity, and determination in its users. What factors do you think make Facebook a tech company? Share your opinions with us in the comments below.
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