Birla Tyres Celebrates Cricket Fever with Landmark Sponsorship Deal at DP World Asia Cup 2025
By Barsha Bhattacharya
10 September, 2025
Blogging
Kolkata, India – September 10, 2025 – Birla Tyres, one of the frontline Indian OTR and heavy vehicle tyre manufacturers, has officially announced its partnership with The DP World Asia Cup 2025. This partnership marks the beginning of a massive transformation journey to materialize its global vision.
This sponsorship aligns Birla Tyres with one of the most prestigious cricket tournaments across the globe, reinforcing the brand’s commitment to endurance, innovation, and high performance.
The DP World Asia Cup 2025 is being hosted in the UAE this year, from September 9th to 28th. The tournament features the eight best cricketing nations. India, Pakistan, Sri Lanka, Bangladesh, and Afghanistan are the five test-playing nations that gained natural entry. The remaining two teams, Hong Kong and Oman, gained entry through qualifiers, and the UAE is the hosting nation.
The association with the Asia Cup marks the importance of cricket in this part of the world. The tournament ensures resilient gameplay from the greats of modern cricket, including Shubman Gill, Babar Azam, Jasprit Bumrah, Asalanka, Hasarannga, Zadran, and Rashid Khan, among others.
As a tyre manufacturer, Birla Tyres has served the Indian mobility sector for more than three decades. This brand sponsorship event is a natural extension of the mission to deliver excellence under rugged conditions.
Mr. Anurag Choudhury, the CMD & CEO of Himadri Speciality Chemical Ltd, highlighted:
“Becoming the Official Tyre Partner of DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than just a sport. It is an emotion that unites millions.”
Founded in 1991, Birla Tyres has developed a strong reputation for high-quality tyres across commercial, off-road, and agricultural tyres. Now, the tyre makers are targeting the high-utility and high-performance buyer segment and gearing up for a future-ready positioning.
With an exposure like the Asia Cup, Birla Tyres is more focused on becoming a major player in the OTR, off-highway tyres, and agriculture tyre segments worldwide. Investments in innovative material research, the formulation of sustainable compounds, and polymer grafting will also help Birla Tyres meet the evolving requirements of end-users and OEMs alike.
The DP World Asia Cup provides a strong platform for Birla Tyres. From amplifying brand visibility across Asia, the Middle East, and beyond, to creating brand monopoly in select tyre segments, Birla Tyres is aiming a long way ahead. But how will the Asia Cup be a significant assist in this journey?
To learn that, readers must know about the kind of exposure that Birla Tyres is getting as the official tyre sponsor of the Asia Cup since day 1. On-ground branding, broadcast mentions, media activations, and digital campaigns equally echo the brand name of Birla Tyres, creating a strong quest for brand recall. The sponsorship also enables Birla Tyres to engage with diverse cricket fans from around the nations and cultures.
The Asia Cup partnership marks Birla Tyres’ entry into a niche territory of elite sports sponsors like DP World, Royal Stag, Groww, and BYD. The multi-dimensional brand experience will help Birla Tyres become a pan-Asian name soon.
